social media schedulers

Best Social Media Schedulers for 2020

Managing a brand’s social media takes time and effort. Luckily, there are social media schedulers that make it easy to create and maintain social media accounts across all the major platforms. 

Posting takes time, and setting daily reminders to post on all of your business’ social media accounts can be tedious. Social media schedulers make it easy to schedule all of your posts for a specific time across platforms, so you can set your calendar and forget it. 

The best social media schedulers offer intuitive scheduling options, so you can create calendars and automate your social media posts.

Top 10 Social Media Scheduling Tools 

We’ve done the research, so you can improve your social media marketing and save time. These social media scheduling tools are easy to use and will simplify your social media campaigns. 

These are the Best Social Media Schedulers: 

  1. SocialOomph
  2. Crowdfire
  3. Tailwind
  4. SocialBee
  5. AgoraPulse
  6. SocialPilot
  7. Sprout Social

 

SocialOomph

socialoomph

SocialOomph is an easy and affordable social media scheduling tool with a variety of benefits. This platform’s main offering is scheduled social media posts, so it is fully dedicated to social posting. It’s easy to use, accurate, and offers other useful features.

Features: 

  • Schedules social posts on Facebook, LinkedIn, Twitter, Pinterest, Reddit, Discord, Mastadon, and StockTwits
  • Schedules blog posts on WordPress.com and .org, Shopify, and Tumblr
  • RSS Feeds with Optional Keyword Filtering
  • Create post queues
  • Webhooks
  • Bulk Uploading
  • Self-Destructing Posts 
  • Post flood control
  • Scalable for individuals or for teams 

 

Pros:

SocialOomph is easy to use and accurate. This tool makes it easy to schedule blog and social posts and maintain a publication schedule. Their extra features like self-destructing posts, which disappear after a period of time for short-term offers or non-evergreen posts, bulk uploading, and flood control make it easy to successfully create social media campaigns. 

Cons: 

Other marketing tools offer more features and functionalities; while SocialOomph works well for scheduling, there are other options out there with added benefits.

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CrowdFire

crowdfire

CrowdFire is a great app for pre-scheduling your posts on social media and on your blog. It can streamline across various social profiles, so you can post the same content on all of your channels at once. CrowdFire also offers tools for content curation, monitoring social mentions, and it provides robust analytics on your account’s performance across social media platforms. 

Features: 

  • Schedule and publish content to Facebook, Instagram, Twitter, Pinterest, and LinkedIn from your dashboard
  • Tailored posts for each platform’s format with previews
  • Customizable timing, or automatic best time to post recommendations 
  • Queue meter
  • Custom RSS feeds
  • Advanced analytics
  • Content curation tool
  • Social mention alerts and management

 

Pros: 

CrowdFire has an asy to use, modern dashboard for scheduling posts. The ability to customize post based on the platform it’s shared to is useful, so you can make sure your content looks great on every platform. We also love the best time to post recommendations. If you’re looking for a scheduler with extra tools like content curation and suggestions, analytics, and social monitoring, this is a great pick.

Cons: 

Customers complain about the lack of previews before scheduling with CrowdFire, and some say that the curated content is not focused enough. Their scheduling tool works well otherwise, however.

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Tailwind

tailwind

Tailwind is a great tool for scheduling posts on Instagram and Pinterest. This software is 100% safe to use, and while it doesn’t have an abundance of features, it does a good job as a simple scheduler. Tailwind makes scheduling on Instagram and Pinterest easy, and also features smart Power-up features for Pinterest growth. 

Features: 

  • Instagram image and video scheduling
  • SmartSchedule picks the time when your audience is most engaged
  • 1-Click hashtag recommendations
  • Pinterest bulk scheduling
  • Analytics
  • Tailwind Tribes on Pinterest
  • SmartLoop resharing

 

Pros:

Tailwind is great for Instagram, with an easy post scheduling tool and smart recommendations for the best times to post. Their Pinterest scheduler is even better, with the ability to schedule 10 pins with one click and more. Their power-up features can help grow your Pinterest account even more. Tailwind Tribes connects you to niche groups to meet like-minded influencers and find new content, and SmartLoop maximizes the reach of your evergreen content. 

Cons: 

Tailwind only works with Instagram and Pinterest, which limits your social reach. If you’re looking for a scheduler for other platforms like Twitter, Facebook, or LinkedIn, this is not the best option.

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SocialBee

socialbee

SocialBee is a comprehensive social media management tool. It is focused on growing leads, in part through its scheduling capabilities. This software is great for adding content, sharing it, and analyzing its performance, all while growing leads. It can also help find new followers by analyzing your audience and similar accounts. 

Features: 

  • Schedule posts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business
  • Category based scheduling based on evergreen and other categories
  • Post variations for reposting
  • Set post expiration dates
  • Post previews
  • Schedule overview calendar
  • Hashtag collection
  • Custom RSS feeds
  • Custom URLs and tracking codes
  • Audience analytics
  • Collaboration tools 

 

Pros:

SocialBee is a comprehensive post scheduling tool that is great across the most popular social platforms. It has a full host of useful features that can take your content from publishing posts to analyzing their performance. SocialBee is a great tool for sharing, resharing, and optimizing your social posts.

Cons: 

SocialBee is a powerful tool, but there is a bit of a learning curve when you’re first using it. 

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AgoraPulse

agorapulse

AgoraPulse is a social media management tool with a full host of features. One of the best is their flexible scheduling tool, which makes it easy to create, change, and customize a content calendar that is shared out to social media. AgoraPulse also offers an engagement tool with a comprehensive inbox and inbox assistant, social listening tools, collaboration features, reporting metrics, and audience insights. 

Features:

  • Schedules posts on Facebook, Instagram, Twitter, LinkedIn, and YouTube 
  • Reposts evergreen content
  • Bulk uploading and scheduling
  • Team workflow features
  • Bitly integration and custom URLs
  • Color-coded and unified content calendar
  • Bulk RSS feeds
  • One inbox for all social media
  • Facebook and Instagram comment management 
  • Social listening tools
  • Collaborative dashboard
  • Robust reporting
  • Audience analytics

 

Pros: 

AgoraPulse is a great tool for scheduling and more, making it a great choice if you need a full service social media management software. Its scheduling features are some of the best, with easy to read, color coded content calendars and flexible, customizable scheduling options. This is a great software for teams, as you can manage workflows through the content and social media processes and assign tasks. All around, AgoraPulse is one of the best tools for social media.

Cons: 

Customers generally praise AgoraPulse other than a few minor issues. There is no built-in photo editor, and sometimes posts shared become blurry. The number of users is constricted by plan. Communication in workflows could be better. All in all, minor issues for most users.

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SocialPilot

socialpilot

SocialPilot is another solid choice if you need to schedule out your social calendar. It’s one of the most affordable scheduling tools, and it offers various other social media tools as well. Their publishing features include social media scheduling as well as content curation and RSS feeds. This platform also functions as a social inbox tool, Facebook ad creator, and it comes with plenty of metrics to measure performance.

Features: 

  • Schedules posts to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, TikTok, and Vk. 
  • Robust social media calendar creation and management
  • Bulk scheduling
  • Content curation dashboard
  • RSS feeds automation
  • Browser extension for sharing blog posts
  • Collaboration tools
  • Social inbox
  • Facebook Ads manager
  • Analytics

 

Pros: 

SocialPilot is efficient and makes managing social media easy. Set schedules and share to all of your social media platforms – SocialPilot posts to all of the major channels, while other competitors have some limitations. It’s easy to create schedules and manage them in a social calendar, and the other tools like a social inbox and ad creation make SocialPilot a full-service social media solution. 

Cons: 

One downfall of SocialPilot is its lack of alerts when a queue fails to post. It lacks a social listening tool that many other comprehensive softwares offer. Some customers want more engagement tools, but are happy with the performance of the tools offered.

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Sprout Social 

sprout social

Sprout Social is a robust social media management software with a lot of capabilities. It is highly regarded, and their scheduling tool is one of the best. This all-in-one platform makes it easy to plan, schedule, and publish to social media across several platforms. Sprout Social also features social listening, engagement via a unified inbox, and plenty of analytics to test and improve performance.

Features: 

  • Scheduling across all major social media platforms
  • Optimal send time recommendations 
  • Shared content calendar
  • Content suggestions
  • Custom URL tracking 
  • Message approval workflows
  • Social listening features
  • Unified social inbox for engagement and review management
  • Analytics by network or cross-network

 

Pros:

Sprout Social is one of the most reputable social media platforms out there, and their post scheduling tool is no different. It is easy to use and offers advanced features like optimal time recommendations, content suggestions to match your brand, and more. Their comprehensive tool works well together to manage your social media accounts.

Cons: 

With any tool there are glitches, so some customers complain of broken links and other issues with their published posts. Sprout Social is also on the expensive end of this list, so it may not be the best solution for smaller businesses. 

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Final Thoughts on Social Media Scheduling Tools

Check out these scheduling tools to save time on your next social media campaign. These products will make your social media more efficient and effective, so you can market your brand across social media platforms with ease. 

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